Cults are growing around the world and especially in the United States. While it is hard to determine an exact number, it is estimated that 20-30 million Americans participate in a cult or some type of occult. Many factors attribute to the growth of cults. Ron Rhodes has attributed this growth to the failure of the church, dysfunctional families, secular humanism, invasion of eastern philosophy, increase in relativism, self-emphasis, emphasis on feelings, etc. The attribute that stands out is the failure of the church (not church specifically, just in general).